FSMSDC Co-Branding Product Opportunities. Facts about promotional product branding


  • 82.6% of people can recall the company and brand on their promotional products.
  • 1 in 4 people walk around with a promotional product.
  • Promotional products are tangible, which means people can keep your advertisement with them for future reference.


What is co-branding?

Co-branding is everywhere – it involves one company (or organization) advertising with another company, so that each can benefit from the brand loyalty, exposure and reputation of the other. Co-branding can also help one organization tap into the market of the other and vice versa.


Why co-brand with the FSMSDC?

To our clients, the Florida State Minority Supplier Development Council brand represents the gateway to supplier diversity, business growth and expansion. The Council offers quantitative programs and services, as well as strategic buyer and seller networking and matchmaking events to help minority businesses grow and corporate members meet their supplier diversity goals. The Council’s activities are easily accessible and are marketed through television, radio, print, internet, mobile communications and other methods.


How can my company co-brand with the Council?

Placing your logo on promotional products gives your company a more professional look. Co-branded products will have the Council’s logo and your company’s logo strategically placed to maximize visibility. View examples and hundreds of product options online at fsmsdc.org/cobrand. Y-not Design and Manufacturing manages, designs and develops all orders. Designs are customizable, cost-effective and offer numerous design possibilities.


What are the benefits of a co-branded relationship?

Establish Credibility: Co-branding enables businesses to build or enhance their brand by teaming up with another respected business. Two brands coming together establishes credibility because each company is able to highlight and reflect the other's assets, thus strengthening their position in a given market.


Extend Reach: When two brands come together to form a co-branding partnership, they automatically are given the opportunity to gain the interest of each other's markets. This, in turn, can extend their reach and visibility to a market they may once not have had access to. With the help of co-branding, extending reach can also ultimately increase the chances of generating more sales for each brand.